Rosemary joined GOCO as Director of Communications in April. She joins Laura Cardon, Communications Coordinator, in telling the GOCO story and letting Coloradans know how their Lottery dollars are funding needed projects and bold initiatives across the state.

What did you do before you came to GOCO?

I was Creative Director and Director of Storytelling at Denver digital marketing agency 90octane. I began my advertising and marketing career 10+ years ago in Boulder on the account strategy and project management side of the business, before finding my place doing creative, content-driven work. I like to think that varied experience gave me a good mix of left-brain and right-brain strengths, but you’ll have to ask my colleagues.

What brought you to GOCO?

When people hear of GOCO and learn about our work, they always seem to want to know more. That’s how it was for me, too. I quickly went from thinking, “GOCO. That’s a great idea.” to “How do they do it?” and “Could I become a part of this?” I’m honored to have the opportunity to work for this organization and spread the word about its incredible impact to more people.

What has been your favorite part of working here so far?

I’ve always loved learning, and at GOCO I’ve been given the opportunity to better understand everything from best practices in land conservation and outdoor recreation to the positive effects of connecting youths with nature. I’m inspired.

What is your typical day like?

Any given day can include both strategy and sit-down, get-it-done work. Time in the office planning, or time on the trails, meeting partners and seeing how GOCO-funded projects work first-hand. Asking questions and fielding questions. Learning from our partner organizations—Colorado Parks and Wildlife, grantee organizations, other nonprofits—and defining what stories GOCO will tell the Colorado community about their work.

What are some of your favorite things to do outdoors?

I like to spend time outdoors with my family—my husband, daughter, and son. We hike until my toddler falls asleep on his dad’s shoulders, and we camp until our fingernails are dirty and we smell like fire.

What is your favorite place to get outdoors in Colorado?

It’s a small campground near the top of Long Draw Road in Poudre Canyon with breathtaking views, nearby trails, and plenty of moose to peep at (from a distance). You’ll have to email me for the name. It’s almost too good to share.

What is your most memorable outdoors mishap?

When I was younger I hiked far and high one day to summit New York Peak and camp overnight not far from the top. Unlike a normal person, but like my typical self, I failed to adequately hydrate. An exceptional bout of altitude sickness and hiker’s regret ensued. When I look back on the experience, though, I’m happy to remember that in a little bottle at the peak is a written log with a stubby pencil and a record of my visit, along with notes from hundreds of others who have found their way there.

What is the coolest wildlife you have spotted in Colorado?

A mountain lion, lounging on a long rock that overlooked the hiking trail. While we passersby gawked (and some panicked), it remained blasé.